Telangana handloom ecosystem to be digitised

Hon'ble Minister KT Rama Rao and Principal Secretary Jayesh Ranjan, inaugurated the Digital Resource Centre at the Tourism Complex in Pochampally recently. The centre has been set up by Microsoft India with a view to revive some traditional forms in India’s textile heritage and enable Telangana weavers to continue their traditional craft for a sustainable livelihood.

Microsoft partnered with Chaitanya Bharathi - a non-profit organisation for this initiative since last year. The support provided to weavers includes capital funding for the looms, counseling the weavers to continue their craft, conducting workshops to train the artisans in natural dyeing and design skills and getting customer orders of people interested in buying handloom products. The work includes supporting them from the time of procurement of raw materials to marketing of the finished products.

This year with the help of the Government of Telangana, Microsoft is setting up a Digital Empowerment Center in the textile park of Pochampally. The digital center will train weavers to use design software and also enable them to have an online sales presence. Speaking about the initiative, Anil Bhansali, Managing Director, Microsoft India (R and D) “We are thankful to the Government of Telangana for their support in launching the Digital Empowerment Center for the weavers in and around the Pochampally cluster.

Source: http://www.thehansindia.com/posts/index/Telangana/2017-06-27/Telangana-handloom-ecosystem-to-be-digitised/308855