COLOURS OF TRADITION: Cushions and other items on display at the exhibition on Tuesday.

Retail outlets for handlooms

Guwahati: Rashtriya Gramin Vikas Nidhi, a city-based non-government organisation that created its own brand, GrassLooms, to provide a viable market for handwoven products by the people of Assam, will have its own retail outlets after Bihu.

"The name GrassLooms implies that the products are from the grassroots, initially weavers and other craftsman. The organisation plans to provide a small tag with each product to inform the buyers about the areas where they come from. A big cluster from Nameri has been providing good weaves," Amiya Kumar Sharma, the executive director of the NGO, told The Telegraph.

He said it was a brand created to provide a viable market for the handwoven products by rural craftspersons.

"The ultimate aim is to create a direct weaver-customer relationship, which will be mutually beneficial," he added. A three-day exhibition is under way since Tuesday, displaying a wide range of cushion covers, saris, wraparounds, stoles, kurtas, runners, mats, sadors and gamosas.

Source: https://www.telegraphindia.com/states/north-east/retail-outlets-for-handlooms-222769