NEW DELHI: The India Handloom Brand (IHB) launched by Prime Minister Narendra Modi in June has already seen a total sale of Rs 159 crore. The IHB is the branding of high quality handloom products.
In a written reply in Parliament, textile minister Smriti Irani said that the IHB has partnered with various retail stores to showcase and sell its exclusive products and a total of Rs 3.65 crore has been reported so far through these stores. "20 e-commerce entities have also been engaged for online marketing of handloom products and as of June 30, a total sale of Rs 10.62 crore has been generated from online portal on account of online marketing of handloom products," Irani said in her written reply.
The IHB promotes the production of niche handloom products with high quality, authentic traditional designs with zero defect and zero effect on environment. As part of promoting the handloom sector, the textile ministry has gone in for linking of various leading brands with the weavers/ producers of IHB. Under this initiative, brands like BIBA, Peter England, ONAYA, have launched separate ranges of garments for promoting traditional textiles, added the minister.
From August 7, the NDA government will also hold an all-India handloom programme for weavers in Guwahati to create awareness about the various programmes initiated by the government to promote the handloom sector. This was revealed by the minister of state for textiles, Ajay Tamta, during the Question Hour in Rajya Sabha on Friday.
Tamta added that while there is no proposal to offer 20 per cent year-long rebate on handloom products currently, the government may consider the suggestion. Tamta also informed that handloom weavers are not covered under GST. Besides, Rs 6,000 crore subsidy that had been announced for the handloom sector will also not fall under the purview of the GST regime.
Tamta, who was answering a question in Rajya Sabha during Question Hour, said, "The Handloom weavers do not come under the GST regime as their total turnover is below Rs 20 lakh." Maintaining that the government was concerned over the welfare of handloom weavers, he said in order to encourage the setting up of solar power handloom units, the government provides a subsidy of 90 per cent to scheduled tribe weavers, 75 per cent to scheduled caste weavers and 50 per cent to the general category weavers.